How to use Instagram stories

Instagram stories are a great way to personalise your brand and give your followers an insight into your business’ world.

Instagram stories are a relatively new concept for Instagram, but have been super successful in brand awareness and promotion for businesses when it is done right. Have a look at some of the ways you can make Instagram stories work for you.

1. Tell your story   📘

Each business will have a different story and message to the next, and it’s a good idea to make this well-known to your audience. Try to take them behind the scenes of your office, or meet some of the team members as a way of telling your unique story. Make sure your audience feels like they know your organisation as a friend rather than as a corporation they can’t interact with.

2. Use a Call to Action   ☎

The best way to turn followers into customers on Instagram is to include a Call to Action button. A CTA is essentially a website, link, number to call etc. that gets people in touch with you and enquiring about your product. This is especially important if you are showcasing a new product on your story that you want people to buy, then they can get in contact with you quickly and easily.

3. Be organised   📆

Instagram stories will only last for 24 hours, so you need to be prepared with new content when your current stories begin to expire. You don’t always need to have a story up for your audience, but to stay at the top of their list, make sure you’re posting on it every few days.

4. Provide good content and be real!  🏅

I can’t say exactly what will be the right content for your story, but whatever your message is or whatever your brand stands for is a good place to start. Audiences want to see you being real, so there’s no point in trying to fake your brand or messages. If you give your audience interesting and entertaining content that aligns with your brand, then you’re doing Instagram right!

5. Tell an actual story  📙

Instagram stories are great in the way they will run on from one another, sort of in a storyboard type fashion. Use this to your advantage and tell a story to your followers! This could be a tour around your office or an insight into the design process of a new product. All you need is something about your brand that you can tell a story about!

For a more in-depth guide at how to create a successful Instagram story, check out Hootsuite’s article for all you need to know.

By Amy Wilkinson