Responsive Web Design

A responsive website adapts to fit the screen size of whatever device is being used with a minimum of resizing, panning and scrolling.

You want your customers to be able to access your website anytime they want to, whether they’re at work, at home, or out and about. Your site should work well for them no matter what device they’re using. It should always show text, images, and videos clearly and at the right size.

Use of smaller screens (tablets and smartphones) continues to grow. Almost 80% of people who own smartphones have used them to shop online. And almost 70% of all online shopping is now done on mobile devices. If your website only works well on a desktop, you’re missing out. You’re potentially frustrating your customers and missing sales.

5 reasons to go responsive

Need more reasons for a responsive website? Here are five.

1. Provide a seamless user experience

Pleasing your customers is by far the greatest advantage of a responsive website. Unresponsive sites can leave users with a mess — jumbled text and images that don’t align. That’s surely not what you want your customers to see!

2. Get more traffic

We’re steadily moving towards more mobile users and more web activity via mobile. You can grow your customer base by catering to these users.

3. Improve your search results

Responsive websites are more likely to rank higher in search results. Google recommends responsive.

4. Lower your costs

Organisations used to create two different websites — one for desktop and one for mobile. This cost twice as much! Responsive web design means just one website to create and maintain.

5. Be ready for new technology

A responsive design means you’re better placed to cater to newer devices, such as smartwatches, internet-of-things devices, and whatever comes next.

How to make your website responsive

Responsive design is standard these days, so if your website is newish, it may be good to go. If it’s not, you might need help. Don’t panic though – get in touch with us to design a responsive and inviting website!

Make sure you need to upgrade

If you’re not sure whether your current website is responsive, check using the following site – Is your web page mobile friendly?

Consider doing it yourself

If you don’t have the budget to hire a web designer, consider a free website platform that offers responsive designs. For example:

We’d be happy to talk with you about using these platforms.

Find a website designer you like

If you don’t want to build a responsive site yourself, look around for a web designer that suits you. Don’t just pick the first one you come across — check their work first. Do they have experience in responsive design? Do you like how their work looks? Consider checking in with their other customers to see how they feel about the designer. Use Google’s PageSpeed Insights to check pages from the designer’s portfolio. Choose a designer who achieves good page loading speeds, as customers have little patience with slow websites.

Work with your designer to get the result you want

Make sure your designer:

  • understands what your business is all about and what your customers care about
  • is aware of Google’s Webmaster Guidelines, which has info on how Google finds, processes, and ranks your site’s content
  • installs Google Analytics, so you can measure your website’s performance
  • achieves good webpage loading speeds for your site
  • will help you tweak, maintain, or improve your site after launch (make sure this is part of your contract with them).

Monitor your site’s performance

Once your new site is live, make sure it’s working as you hoped. Ask for feedback from your customers — they’ll likely be happy to tell you what they like and whether they’re struggling with anything.

Monitor your Google Analytics to understand which pages are performing well and which aren’t. Check how many people are watching your videos and downloading your resources. If anything’s not working out as planned, work with your designer to improve and update.

Need help? Get in touch!

Here at Digital Journey, we have talented team of website creators of you’re unsure of where to go next! For this, or any questions, get in touch with the Digital Journey team at hello@digitaljourney.org .

By Robyn Bradley